With Buddy Cup Budweiser invents a new way to make friends, the first cup integrated with facebook. You first need to scan the QR code on the bottom of the cup to connect it with your facebook account, then you just have to clink with somebody to add him on the famous social network!
Probably you already know about this, but at least we can (in the comments) talk a bit about it. Google already produced and tried these glasses, and the video is an actual screen capturing of these little layers applied on a pair of glasses that display and visualize information in the most futuristic way ever thought.
Probably in 5 years or less we’ll be full of this technology, that could be the next step after the smartphone in terms of accessibility to information. (occasional(pre smart)->constant(smart)->always present(glasses?))
AR&ME'13 